As I mentioned earlier , Purple Cow is the second of Godin’s books that I’ve ventured into. While Permission Marketing was solid and worth the effort, the Purple Cow is inspirational to the point of making me sit in my car in the parking lot without turning it off. It very much articulates a philosophy that I very much identify with, by expanding on some of the ideas from Permission Marketing. Godin is an astute observer of trends in society and in business and is very good at reading people and figuring out why they do what they do. As I mentioned in my first Purple Cow post, according to Godin (and this passes the sniff test with me), the reason people act so herdlike is fear—but ironically, when people don’t take risks, their chances of failure are much higher. Here is a red-letter list that Godin asks us to pull over for and write down: 1. Don’t be boring 2. Safe is risky 3. Design rules now 4. Very good is bad Godin says, I think very rightly, that people want to be safe. Wha...
Reading management texts and the text of life.