The Purple Cow, Disc Two
Here is a red-letter list that Godin asks us to pull over for and write down:
1. Don’t be boring
2. Safe is risky
3. Design rules now
4. Very good is bad
Godin says, I think very rightly, that people want to be safe. What they teach us in school is to do reasonably well, not stick out, not ask too many questions, etc., etc. The problem with this is that it doesn't make us different enough to succeed in the marketplace.So I read Ben's post today about whether associations will be able to sort-of harness the energy happening in these online communities. I think that yes, if they start thinking along the lines of Godin's list. It's risky to let passionate staffers cultivate online communities and write blogs on behalf of the organization, but I think it's the way to move forward.
UPDATE: This line of thought reminds me of Creating Passionate User's awesome post on "Death by Risk-Aversion."
By Seth Godin