Sunday, January 15, 2006

Permission Marketing

So, I have been promising a review of this book for several days. But I haven't quite known what to say about it. I think that since it's come out, it's become just plain old common sense. TV is going the way of all the world and people hate to be annoyed. This book talks about how you can get over those obstacles. It's a turn of events that's good for small business and small organizations with limited resources. It's probably not as good for big corporations unless they can manage to get over themselves. So, what does the book say? I have found a couple of links that do a good job explaining the process. Here is one from a copywriting blog. And here's a follow-up interview with the author, Seth Godin, in Fast Company magazine.

By Seth Godin
ISBN# 0684856360