And, speaking of design in organizations, I made it thru 37 Signals' new e-book and it was a great read. Basically, I don't know what I can say about it other than that it's revolutionary, but ought not to be. Getting Real talks about how to build software, but it doing so it outlines a path that has the potential of leading to elegant business practices, good relationships and just plain fun! It was just refreshing to see them strip away all the trappings of so-called "professionalism" and really get to the heart of what makes business work--it's about the people, IMHO. Now, I understand that some people have problems with 37 Signals' approach, e.g., they're arrogant, they are simpliste, etc. However, in reading Getting Real, I'm convinced that they have things figured out far more than that analysis would allow for. Why? Because of the way they think of customers. Do they say that you shouldn't try to please everybody all the time or to solve