Tuesday, August 29, 2006

How to use your 990 as a marketing tool

I got a flyer in the mail for an upcoming seminar given by WhitefordTaylorPreston and the Reznick Group with the title "How to use your 990 as a marketing tool." Topics include:

"Do you know who is looking at your 990 and why?"
"How would your 990 look to a first-time reader?"
"Who prepares or reviews your 990?"

Day two focuses more intensely on issues of executive compensation, compensation of board members, payment to independent contractors, program expenses, lobying activity reporting, relationships with other organizations, and unrelated business income activity.

While I these issues generally apply more to charity-ish types of organizations than to professional or trade associations, it does bear thinking about. Your 990s are available to anyone who wants to look at them. What story do they tell?