Monday, December 19, 2005

Associations Now, December Issue

Just getting some time to peruse the latest issue; I really have to say it's better than ever. I really like the short, helpful bits of information along with giving references for more in-depth information.

Some things I found useful for my work:

p. 15: Case study on developing an "irresistible information resource." Looks at the American College of Rheumatology's methods for engaging an audience.

p. 16: Book review of The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. Looks like a good read.

p. 20: Tips on getting gubernatorial proclamations. A good write-up if you've not done it before. Long story short: get on the phone and do some work!

p. 23: "Lessons from failure." That's rough as titles go! This is basically like Ben Martin's idea for "worst practices."

p. 39: Interview with Kotler on marketing for associations.

The features look good if they're relevant to your work, but they aren't for me right now, so I just skimmed a bit.