Associations Now, December Issue

Just getting some time to peruse the latest issue; I really have to say it's better than ever. I really like the short, helpful bits of information along with giving references for more in-depth information.

Some things I found useful for my work:

p. 15: Case study on developing an "irresistible information resource." Looks at the American College of Rheumatology's methods for engaging an audience.

p. 16: Book review of The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. Looks like a good read.

p. 20: Tips on getting gubernatorial proclamations. A good write-up if you've not done it before. Long story short: get on the phone and do some work!

p. 23: "Lessons from failure." That's rough as titles go! This is basically like Ben Martin's idea for "worst practices."

p. 39: Interview with Kotler on marketing for associations.

The features look good if they're relevant to your work, but they aren't for me right now, so I just skimmed a bit.

An Army of Davids

So, I've been spending some time with Glenn Reynold's book (Glenn being of course the seminal and highly influential Instapundit ), and I must say that it gives me lots of language I can use to talk about phenomena that are easily observable right now. I think you could say that Glenn Reynolds has done for technology what Virginia Postrel did with design topics . Which is to say, they beat the drum and say, hey, look at what this democratization of knowledge can do for you! In that vein, the book is really pretty visionary, pointing out the magic of the internet age. And I for one see it as magical. You know how Laura Ingalls Wilder's Pa in Little Town on the Prairie said to Laura that it was an amazing time to be alive (that was in the 1890s)? I've been actively thinking that to myself for the past few years, and An Army of Davids gives me ample evidence to back that up with its talk of citizen empowerment and the "comfy chair revolution." The theme of "

Public sector information design

Here's an article from the UK's Design Council talking about how information design is important in public-sector efforts. Of course, it's helpful to everyone, but this is a good example of the universal need for better presentation of information--and more design.

Get Out of Your Own Way

This book, by Robert K. Cooper, was on the library's newly arrived shelf. It's pretty good, although if you read biz books a lot, there's a lot you'll want to skim. Still, the principles he talks about are good to think on. The subtitle of the book is "the five keys to surpassing everyone's expectations." These keys are: 1. Direction, not motion 2. Focus, not time 3. Capacity, not conformity 4. Energy, not effort 5. Impact, not intentions Each key has three or four supporting chapters that talk about subprinciples. Some things that I identified with from key one is that a) "good and great are the enemies of possible," a quote Cooper attributes to his grandfather. It's pretty self-explanatory though. The other thing is he talks about "what's automatic, accelerates." Basically, if you can put effort into something until it becomes automatic, you've won the battle. So focus resources on issues and behaviors that will eventually

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