Wednesday, November 30, 2005

Marketing is irrelevant...

David Gammel from High Context referenced this really quite interesting article provocatively entitled, "Hiring is Obsolete," over at Kevin Holland's place.
all money can really buy you is sales and marketing. A sales force is worth something, I'll admit. But marketing is increasingly irrelevant. On the Internet, anything genuinely good will spread by word of mouth.
Obviously the point could be fiercely debated, but it seems to me the truth in it is striking. On the other hand, is marketing truly becoming irrelevant or is it a matter of semantics, i.e. what constitutes marketing? The article generally makes a lot of interesting observations on current trends, particularly in technology.