Tuesday, November 01, 2005

I've Seen a Lot of Famous People Naked and They've Got Nothing on You

Okay, I wasn't going to write this one up because I have to look at it on the margin of the page until it gets archived, but it seriously was pretty useful. The title is (surprise, surpise) a ploy. What he means is that famous people are real in the sense that they have real concerns and real problems. Their famousness or money does not take that away and in that sense, they are naked. The author is Jake Steinfeld of Body by Jake fame, and this book is not about fitness--it's about entrepreneurialism.

The book's subtitle is "business secrets from the ultimate street-smart entrepreneur." I don't know about the ultimate business, but it rings true that the book propounds very street-smart approaches to business, and cuts it down to its fundamentals, which is useful and inspiring. The book has lots of tips and checklists to help the budding entrepreneur. There's too much detailed information to take note of all of it, but I will probably refer to this book in the future with various projects I'd like to have happen.

By Jake Steinfeld
ISBN# 0814408605