If I ever want to run for local office, this book is a great resource. It is extremely practical.
The gist is to always go after your "good voters". The guy who wrote the book is a mayor of a town in Michigan called Westland, pop. 85,000. Of those, 60-some are registered voters but only 15,000 are "good voters" who vote in the municipal elections. So every effort should be targeted at those.
Of course he goes into details such as fundraising and what kind of signs to buy. Also, there is useful information on how to begin the very first steps which is the kind of thing that's hard to figure out.
By Robert J. Thomas
ISBN # 0966830407
The gist is to always go after your "good voters". The guy who wrote the book is a mayor of a town in Michigan called Westland, pop. 85,000. Of those, 60-some are registered voters but only 15,000 are "good voters" who vote in the municipal elections. So every effort should be targeted at those.
Of course he goes into details such as fundraising and what kind of signs to buy. Also, there is useful information on how to begin the very first steps which is the kind of thing that's hard to figure out.
By Robert J. Thomas
ISBN # 0966830407