Wednesday, November 30, 2005

Giving stuff away

I read this post on Garr Reynold's blog and found it to my liking. For me, he resolves an issue that I've been grappling with and provides an answer. Which is, don't discount your stuff, give it away. In a counterintuitive way, it makes great business sense.

UPDATE: Welcome Association, Inc. readers. I am glad to see this topic coming up because seriously, it does have a lot of applications in the nonprofit world. We see lots of models where our "products" are held behind members-only sections, etc., and maybe that's the way it should be. It can't be the only way though. As the nerds on Slashdot say, "information wants to be free."

They also say "all your base are belong to us," however. For great justice.